NEXUS // INSIGHTS
Practical guides on performance, SEO, accessibility, security, and AI search — written for business owners, not developers.
A practical website audit covers more than just speed. Here's the complete 5-pillar framework used by performance agencies — and how to run it free on your own site.
4 SEO ARTICLES
Structured data (JSON-LD) helps Google and AI systems understand what your website is about. Here's what it is, what it does, and how to add it without a developer.
Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) increasingly determines which sites rank for competitive queries. Here's what it means and how to improve yours.
Google Maps rankings are determined by relevance, distance, and prominence. Here's how to improve all three — with specific actions that move the needle on local pack visibility.
FREE 60-SECOND AUDIT
5-pillar audit: Performance · SEO · Accessibility · Security · AI Visibility — with a revenue impact estimate.